As a resident of the cold, snowy Midwest, I’ve always seen peonies as a harbinger of spring. When their big, showy, pale pink heads pop up at the grocery store,

As entrepreneurial activity heats up in the growing men’s personal care market, grooming e-tailer The 2nd is launching The 2nd Studio, an incubator looking to develop men’s brands and scale

Frequently Asked Questions What ingredients should people look for in a shampoo for wavy hair? Wavy hair might not seem hard to care for, but it comes with its challenges:

Dozens of standout beauty and wellness brands will take over Manhattan’s Metropolitan Pavilion for the 2026 edition of Beauty Independent’s BITE (Beauty Is The Experience) on Sept. 24 to show

Frequently Asked Questions What should you look for in a leave-in conditioner if you have fine hair? “Look for products with lightweight, moisturizing ingredients like hydrolyzed silk, vitamins B and

Ulta Beauty has unveiled the eight emerging beauty brands joining the latest cohort of its MUSE Accelerator program. Starting Sept. 14, Blue Water Girls, MoKnowsHair, Prados Beauty, Dos Mundos, Prereq

Yesterday John Galliano bowed out of the Met Costume Institute’s 2027 “John Galliano: Horizons” theme as the museum faced intense backlash to its decision to bestow such a high honor

Capitalizing on a renewed fascination with the American West and the chokehold nostalgia has on contemporary popular culture, Scent Beauty is placing its biggest bet yet on Stetson’s ability to

Allure commerce editor Sarah Han applying Rejuran Turnover Ampoule Sarah Han If serums are your everyday staples, ampoules are basically boosters—typically more tightly concentrated with actives and designed to kick

Before starting the agency Mercenary Beauty, Alexzndra Sylvia spent a decade guiding Urban Outfitters’ beauty and wellness selection as a merchandise manager and buyer, witnessing firsthand how retailers lost their