Teleties Brings Its No-Snag Hair Ties To Walmart Leave a comment

Already stocked in Target, Anthropologie, Aerie, online at Ulta Beauty and a host of mom-and-pop shops, Teleties has landed in more than 500 Walmart locations.

The expansion puts the bootstrapped hair accessories brand in front of a massive audience at the giant chain, which serves more than 280 million customers and has been placing more emphasis on premium and trend-forward beauty. At Walmart, Teleties has an 11-product assortment of hair ties, mini hair brushes and flat hair clips priced from about $8 to $13.

“Over the past few years, Walmart has made significant investments in elevating its beauty assortment,” says Teleties founder Lindsay Muscato. “As they continue to modernize the shopping experience, we believe Teleties is a natural fit.”

The Walmart expansion marks another step in Teleties’ growth from a single hair tie into a broader hair accessories business. The brand currently offers approximately 900 stockkeeping units spanning its signature coils, flat and claw clips, headbands, snap clips, scrunchies, nylon coils, brushes and hair pins. Since launching in 2017, it has sold more than 50 million individual coils, over 8.1 million clips since introducing them in 2022 and 213,000 brushes since launching the category this year.

Teleties is hitting Walmart as the hair accessories market is on a hot streak. Grand View Research estimates the market in the United States, which it defines to include wigs and extensions along with products such as clips, pins, elastics and ties, generated $4.9 billion in 2025 and projects it will grow at a compound annual rate of nearly 8% through 2033. Elastics and ties were its largest product segment last year.

For Teleties, the Walmart move follows a retail strategy that has gradually taken the brand from direct-to-consumer distribution into a diverse group of retailers. Outside of big-box and apparel chains, those accounts include salons, gyms, athleisure stores, high-end beauty retailers, grocery stores and even the occasional Ace Hardware.

The wide appeal of hair accessories has allowed Teleties to operate outside traditional beauty channels. “The beauty about our brand is we’re a necessity so we can really be carried in any kind of store,” says Muscato. “Everyone needs a hair tie.”

Target provided Teleties’ first major big-box opportunity. The retailer approached Teleties in 2020 about placing the product in its beauty bins. Since then, the brand’s selection at Target has gone from four stockkeeping units to 20. Today, Teleties is sold across Target stores nationwide.

“Our products work, so we don’t need to pay someone to tell people that.”

Muscato was an experienced consumer products entrepreneur when she launched Teleties from her garage with its signature coil. She previously founded interchangeable-footwear brand Switchflops, later renamed Lindsay Phillips, which grew to more than 4,000 stores before being acquired by Trimfoot in 2013. Constructed with durable thermoplastic polyurethane, Teleties’ coil hair ties are designed to avoid the tangles, friction, hair breakage and scalp tension associated with traditional elastic hair ties.

Fueled in part by organic influencer posts, word of mouth has been a key catalyst for Teleties’ business. Ashley Brooke Chambers, an influencer and creative director of Ashley Brooke with 123,000 Instagram followers, was an early supporter. She posted about Teleties in February 2017, and her post was a turning point, introducing the brand to a sizable audience and prompting other influencers to reach out to Teleties and post about its products.

To this day, Muscato says, “We’ve really never done any paid marketing. I think that’s actually our secret sauce. Our products work, so we don’t need to pay someone to tell people that. They just genuinely like our products.”

Teleties’ product development strategy is rooted in identifying everyday frustrations and making better products to address them. After building the business around coils, Muscato saw an opportunity in hair clips. She sought to develop a clip that would be difficult to break and could withstand being tossed into a bag. The brand’s patented flat clip is engineered to sit comfortably against the head so it can be worn while driving, traveling or exercising.

Clips are one of Teleties’ leading sales drivers. In January, the brand expanded into brushes, and Muscato highlights that its tortoise boar-bristle brush has been particularly difficult to keep in stock. Teleties will showcase its assortment at Beauty Independent’s BITE event in New York on Sept. 24.

Licensing and collaborations have been an important lever for Teleties, too. Pure Barre, which introduced Teleties products in studios around the country, was an early partnership. The brand has since worked with names ranging from Lilly Pulitzer and Raising Cane’s to the Orlando Magic and WNBA player Lexie Hull. Disney represents its biggest collaboration by revenue.

Teleties’ pipeline is stuffed with even more collaborations, clip styles and seasonal products. A common thread is the brand’s ambition to make hair accessories that are both functional and fashionable.

“We’ve always been very focused on trends, color and print. A lot of people in our space aren’t doing that,” says Muscato. “We’re always trying to give them more and we’re always trying to innovate and we’re always trying to be different. My whole philosophy is let’s think outside the box all the time.”