Laserie Shuts Down As Operator Focuses On Fast-Growing Face Foundrié Leave a comment

Laserie, the laser-focused med-spa started by ​​Face Foundrié founder Michele Henry and her husband and co-founder Brett Patterson, has shut down after about a year in operation.

The med-spa’s website is down and its location at Galleria, an Edina, Minn. indoor shopping center and the site of Face Foundrié’s former flagship, is listed as permanently closed on Google. The closure was announced in an Instagram post on April 1 that read, “It is with sadness that we share that Laserie will be closing. This was not an easy decision, and one we made with heavy hearts. From the very beginning our goal was to create a space where aesthetics, confidence and care came together and that would never have been possible without each of you.” 

Henry is closing the business to concentrate on Face Foundrié, which market research firm Kline + Co. named one of the fastest-growing facial destinations in the United States last year. Others it identified are FaceGym, Glowbar and Heyday.

“Laserie was a great test for me to see if we would expand into med-spa services. Although we saw interest, it is nowhere close to the insane growth we are seeing with Face Foundrié,” says Henry. “Lots of great learnings. Great brands innovate and try new things. I’m certainly happy I tried, and we were able to pull some amazing things from it that we can apply as we expand.”

Specializing in 40-minute facials, Face Foundrié has been on a tear since it launched in 2019. It’s projected to hit 100 franchised locations by the end of this year, with ​​175 total licenses sold and contractually committed. Same-store sales were up over 45% last year, and systemwide revenue is forecast to double in 2026. In 2023, Face Foundrié racked up over $25 million in annual revenue.

Opened on March 1 last year, Laserie specialized in layering noninvasive laser treatments to deliver results at prices that undercut the market by 5% to 8%. Its core service menu featured three laser treatments created by cosmetic laser manufacturer Sciton to target redness, pigmentation, fine lines and texture: BroadBand Light (BBL), Moxi and Clear Silk, which is described as a “lunchtime facial” for its quick, gentle results with no downtime. 

Treatments at Laserie could be stacked or customized with add-on services like collagen masks and exosome infusions. Exosome microneedling services, Botox, Dysport and Sculptra injections were also available. Laserie claimed to be the first med-spa in the country to feature SmartSKN, an artificial intelligence-powered skincare technology that uses skin analysis data to create customized South Korean skincare products on-site.

Laserie entered a laser treatment market dominated by a growing number of multi-location med-spa operators, including Ideal Image, Milan Laser, LaserAway, SEV Laser and Skin Laundry. Although the aesthetics opportunity is still massive in the United States, with just under $50 billion in annual consumer spend in 2025, demand for lasers and other energy-based devices at med-spas has been on the decline in recent years. 

According to a report published by med-spa data analytics firm Guidepoint Qsight and healthcare investment bank Skytale earlier this year, spending on energy-based devices dipped by 5% to $3.6 billion in 2024. In contrast, Botox and other neurotoxin treatments registered a 7% uptick in sales, amounting to $3.3 billion. In energy-based devices, skin rejuvenation and resurfacing procedures were the strongest performing subcategories in 2024 as laser hair removal and body contouring services decreased in demand.

Looking ahead, Henry is gearing up for a busy year for Face Foundrié. It’s set to open 13 new locations in the next 90 days in cities such as Madison, Wis., West Bloomfield, Mich., Wesley Chapel, Fla., and San Antonio, Tex. It recently launched a new AI skin scanner in select locations to provide clients with personalized product recommendations and relaunched its $24 Foundrié Glow Facial On-The-Go Kit, which includes a cleanser, exfoliant, mask, serum, eye cream and moisturizer. 

Henry says, “The brand is growing, innovating and showing up for clients in new ways every day.”